We built this viral racing game to promote the launch of the Scion Release Series which pitted Scion enthusiasts against their Facebook friends for a shot at the leaderboard.
In this Facebook-Connect microsite, users challenge their Facebook friends to a virtual race featuring the Murasaki Purple Scion xB! Complete with gamification features such as high score board, badges, etc this online social media racer combines arcade-style gameplay with social media. Users are able to record a race in real time and then send that race to a friend via Facebook. Once the friend returns to the site to accept the challenge, they race against their friend’s ghost car. The winner is notified via Facebook of their win, and scores are calculated accordinglyVisit Site